The seaside has at all times had a heavy affect on our inside design – from the stylish, linen-fuelled blue and white tones of the current ‘coastal grandmother’ development in coastal dwelling rooms, to the traditional, multi-coloured enjoyable of the British seafront (image ice lotions, seaside huts, and funfairs).
However this yr, a brand new ocean-based theme is rising as the house decor development to find out about: ‘crustaceancore’. A development the place all issues crustacean – assume lobsters, crabs, and shrimp – are showing on our homeware objects.
Azure lobster ceramic plate, £49.50, Oliver Bonas (opens in new tab)
(Picture credit score: Oliver Bonas)
The rise of crustaceancore interiors
Oliver Bonas (opens in new tab) has reported seeing an 1340% enhance in searches for crustacean themed merchandise since March 2022, and the development might be noticed at different retailers too. At Etsy (opens in new tab), there was a 112% enhance in searches for lobster prints within the final three months, and a 31% enhance in searches for oyster artwork.
The White Stuff (opens in new tab) have lately launched some completely lovely crustaceancore objects too, together with an excellent ‘You might be my lobster’ tea towel, and a crab wall hook. Anthropologie (opens in new tab) have additionally launched sea-themed homeware merchandise, together with a shocking lobster platter that wouldn’t look misplaced in your summer season dinner desk.
Doormat, £19.50, Oliver Bonas (opens in new tab)
(Picture credit score: Oliver Bonas)
So what’s it concerning the development that we love a lot – and why is it taking off?
Specialists reckon that the crustaceancore theme performs properly on our emotions of nostalgia. Dayna Isom Johnson, development knowledgeable at Etsy, explains, ‘Harking back to seaside reminiscences, the crustacean development is turning into a mainstay amongst buyers this summer season.’
It’s additionally simply enjoyable and vibrant – and who doesn’t want an injection of that after the final two years? ‘We like to think about it as coastal grandma’s bolder, brighter, youthful sister. It permits buyers so as to add pops of character to their properties, with every thing from vibrant crabs to prawn prints,’ Dayna mentioned.
Plus, it completely pairs with nearly any house decor fashion, be it ‘minimalism, maximalism, or something in between – making it straightforward to include into any house,’ Danya mentioned.
Lobster reversible seat cushion, £18, White Stuff (opens in new tab)
(Picture credit score: The White Stuff)
The way to incorporate crustaceancore into your house
So how are you going to add the development to your house? Don’t fear – you don’t need to go full crustacean!
Dayna instructed us, ‘A easy and cheap solution to introduce crustaceancore into your house is to include lobster or shrimp wall artwork, crustacean-themed accent pillows, or shell-shaped vases and serving ware.’
By including it in small methods, you received’t really feel overwhelmed by the marginally out-there development – and may as an alternative embrace it in a simple manner that fits your current decor.
